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Why we exist

We do things differently. Here's the proof.

Most white label digital providers look identical from the outside — same tactics, same “dedicated team,” same promises. We're the one that puts it in writing. Six structural decisions separate 44i Digital from every other shop in this category, and one of them is a guarantee nobody else will sign.

Difference 01 · Margins

You keep more. Every month.

The dirty secret of white label digital is that most providers price their services to maximize their own margin — not yours. They take 40–50% off the top before you see a dollar. Then they add platform fees, technology fees, reporting fees, and a half-dozen line items nobody can clearly explain.

We do the opposite. Higher revenue share. Zero hidden fees. Transparent pricing on every campaign.

When you walk into your sales meeting and look at what you keep on a $10,000 digital deal, the difference becomes obvious. The reason is simple: the cost of training your team and building your agency lives in one visible $299 license — not buried in your CPMs. More revenue stays with your company, where it belongs.

Compare your current line items to ours. We'll do it live during a demo.

Difference 02 · Revenue guarantee

We bet on our own program.

Every white label provider promises growth. Very few are willing to guarantee it. We are.

Follow the 44i Digital Partner Growth Program, participate in the weekly training sessions, implement the sales process, and complete Digital Certification. If the program isn't generating revenue for your team, we'll refund every dollar of your license. Not a credit. Not a future discount. Your money back.

Most competitors won't put that commitment in writing because they can't confidently stand behind their process. We can — because we've seen it work time and time again.

What the license pays for

$299 a month builds your agency. $149 a month keeps it running.

Every white label partner has to pay for two things: running your campaigns and getting your sellers to sell them. Media margin can cover the first. It can't honestly cover the second, because a trainer and a website cost the same whether you sell five thousand or fifty thousand a month. So "no fee" providers either hide that cost in your CPMs, or they don't really provide it.

We do neither. One license, $299 a month, covers everything that doesn't scale with spend:

  • Your agency site — a custom website for your market that promotes your core medium and lets you operate as a standalone digital agency. Designed, built, and hosted by us under your brand.
  • Fourge Insights — unlimited audits, branded to you, for every AE.
  • Branded proposals, reporting dashboards, rate card, and collateral configured for your market.
  • Your Account Director, Trainer, and Campaign Manager — real people, direct lines.
  • Weekly live training, in-market seminars, and Digital Certification.
  • The resource library and new content every two weeks.
  • The revenue guarantee — because you can't refund what you never charged.

When 100% of your sellers hold Digital Certification, the license drops to $149 a month — the Certified Partner rate, which covers hosting and maintenance of your agency site. Everything else stays included. Do the program, and the program gets cheaper.

For comparison: on our own rate card, a basic 5-page client website is $299 a month. Your entire program costs the same as one site your AEs will sell.

Difference 03 · Your team

Not a help desk. A sales team behind your sales team.

Most white label providers give you a support portal and a generic email address. We give you a dedicated team.

Your Account Director's scoreboard is your sellers' digital revenue — pipeline reviews, deal strategy, and the nudge that keeps digital in every pitch. Your Campaign Manager owns fulfillment and performance so your AEs never have to. Your Trainer works directly with your sellers, in weekly sessions and in your market, to build confidence and capability.

These are real people with direct phone numbers who know your market, understand your advertisers, and become an extension of your organization.

And when the account is big enough to matter, we show up. Your AE can bring us into any client call on request, and for your largest opportunities we assign a Senior Digital Strategist who has closed six-figure digital deals for companies like yours. Your AE leads. We back them. The client sees your team.

To your clients, everything operates under your brand. You sell it. We fulfill it. Your clients never see anything but your company.

Difference 04 · Training

Weekly. Structured. Designed to change behavior.

The biggest reason most sellers struggle with digital isn't effort. It's uncertainty.

Most account executives were never formally trained to sell digital products. They don't know where to start, how to position solutions, how to explain performance metrics, or how to confidently lead a digital conversation. As a result, they often default back to the products they've sold for years.

The 44i Digital model fixes this from both sides.

Our structured weekly training program gives your sellers the language, proof points, discovery questions, and talking tracks they need to confidently lead with digital — while maintaining the relationship-first selling style that made them successful in the first place.

Here's what that program actually includes:

  • Fourge Insights training — every AE learns to run and present our proprietary digital audit. It's the first module of Digital Certification, because it's the first thing they'll use in a client meeting.
  • Weekly live training — a standing session every week, built around real pitches your AEs have coming up, not generic product overviews.
  • In-market seminars — our trainers come to your building and your advertisers' businesses, because some things don't teach over Zoom.
  • Digital Certification — a structured track your sellers complete and a credential they can put in front of clients and on their résumés. When every seller holds it, your license drops to $149 a month.
  • Biweekly insights — a new piece every other week that gives your AEs something current to bring into their next client conversation.

Digital Certification gives them something tangible they can use in client meetings and something they can proudly add to their professional credentials.

The partner resource library

Everything behind the training is available to your team on demand: recorded training sessions, talk tracks and objection guides, client-ready one-sheets, case studies, and every Fourge Insights template. New material every other week. Built for sellers, not marketers — nothing in it requires a login to an ad platform.

Most importantly, our full-service fulfillment removes the fear of execution. Your team doesn't have to become digital experts overnight. They sell the solution, we deliver the results, and everything remains under your brand.

Within the first quarter, conversations begin to change. Your sellers stop avoiding digital and start opening with it.

Within two quarters, digital revenue stops being something leadership hopes will grow and becomes a measurable revenue stream your CFO is highlighting in board meetings.

That's the difference between offering digital and building a digital sales culture.

Difference 05 · Flexibility

We work around your business — not the other way around.

Most white label providers force you into a predefined package of products, minimum commitments, and rigid processes. We start with your goals and build around what already exists.

Have an in-house social media specialist? Great. Already offer website development? Perfect. Need help with SEO, paid search, programmatic advertising, streaming audio, OTT, or reputation management? We'll fill the gaps.

You don't have to replace what's already working. We simply strengthen the areas that create more revenue opportunities.

No rigid formulas. No unnecessary requirements. No one-size-fits-all approach.

Difference 06 · 100% US-based

Built here. Managed here. Delivered here.

Many white label providers rely on offshore fulfillment teams. Campaigns are built by people who have never visited your market. Reports are written by people unfamiliar with your advertisers, your audience, or your business.

At 44i Digital, every campaign is built and managed in Sioux Falls, South Dakota. Every report is reviewed by our team. Every phone call rings in our office. Every strategy discussion happens with professionals who understand local media and local advertising.

100% U.S.-based. Zero outsourcing. Ever.

It's one of the most important quality decisions we've made, and one of the biggest reasons our partners stay with us.

We're so confident in our program that if you follow it — and it's not working — we refund every dollar of your license. That's the 44i Digital guarantee.

Requires active participation in weekly training and completion of Digital Certification. Full terms provided in writing before you sign.

Everything you need to know

Common questions, honest answers.

Nine of the questions partners ask most before they pick up the phone.

Start with four. First: we build you a real agency website — custom to your market, promoting your core medium — so you sell digital as a standalone business, not a side menu. Second: you get a dedicated team — your Account Director, Campaign Manager, and Trainer — not a help desk or shared inbox. Third: one transparent $299 license and wholesale campaign pricing — no platform fees, per-seat licenses, or padded line items — which is why your margin on every deal is higher than anywhere else in white label digital. Fourth: we back it with a revenue guarantee written into every partnership. Follow the program and it doesn’t generate revenue? Every dollar of your license comes back.

$299 a month. That’s the Partner Growth Program license, and it covers your agency site, Fourge Insights for every AE, branded proposals and reporting, your dedicated team, weekly training, in-market seminars, Digital Certification, and the resource library. Media is priced wholesale on your rate card, separately. When 100% of your sellers hold Digital Certification, the license drops to $149 a month — the Certified Partner rate, which covers hosting and maintenance of your agency site. Nothing else changes.

No. We don’t believe in locking partners into multi-year deals they outgrow or regret. The partnership runs month to month. If you ever need to leave, you can. The fact that almost no one does is the proof that the model works. This describes our agreement with you, the partner; the terms you set with your own advertisers are yours to decide.

This is the question we get most often, and it’s the reason we built the revenue guarantee. If your team participates in the weekly training program, completes Digital Certification, and runs the playbook — and digital revenue isn’t growing — we refund every dollar of your license. No legal gymnastics. No partial credit toward future fees. The check, back to you. We can offer this because we’ve never had to honor it.

The month after every active seller on your team holds current Digital Certification, your license drops from $299 to $149 a month. New sellers have 90 days from their start date to complete certification; if the team falls below 100% after that window, the rate returns to $299 until they catch up. It’s designed to reward the exact behavior that makes the program produce revenue.

Yes — and this is what we mean when we say “invisibly.” Your agency site, every proposal, every report, every Fourge Insights audit, every email signature and campaign tag carries your brand. Your clients will never know we exist. If they ever do meet someone from 44i Digital, it’s because you introduced us as part of your digital team.

No. The most successful partnerships we’ve ever launched started with zero digital headcount on the partner side — just an interested GM and a willing sales team. Digital Certification builds fluency into your existing sellers. By month three, most of them are leading client conversations with digital options before they bring up traditional. You don’t need to hire to start. You may not need to hire ever.

No. 44i Digital is a revenue program, not a platform you have to migrate to. Your proposals, orders, and invoicing keep running on whatever system your traffic department already uses. We plug your agency site, fulfillment, reporting, and training in underneath. Nothing about your workflow changes except the number on the digital line.

Yes — whenever your AE asks, at no additional charge. For your largest accounts, we assign a Senior Digital Strategist to run the digital portion of the meeting alongside your AE, under your brand. Most partners lean on this heavily in the first quarter and rarely by the third. That’s the point: we’re there until your sellers don’t need us to be.

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One free 30-minute call. No commitment. No hard sell. Just a real conversation about what's possible.

  • Checkmark A live Fourge Insights audit on one of your actual advertisers — see what your AEs would walk in with
  • Checkmark A preview of your agency site, customized to your market
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