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For Out-of-Home Marketers

Turn every billboard talk into a full marketing conversation.

You already have what most digital agencies would love: local business relationships. Yet many outdoor companies leave revenue on the table because they can only offer part of what businesses need. 44i Digital helps you expand beyond the billboard — and become a complete marketing resource.

Book a demo — expand beyond the billboard →
Glass-blue puzzle with one green piece joining
Digital doesn't have to be complicated

Great at relationships. Hesitant on digital?

You already have what most digital agencies would love: local business relationships. Yet many outdoor companies leave revenue on the table because they can only offer part of what businesses need. Advertisers want campaigns that connect outdoor visibility with digital results — larger budgets, deeper relationships, recurring revenue.

"Which product do I recommend? How much should they spend? How do I explain SEO? What if they ask technical questions?" Those concerns stop many salespeople before the conversation even starts. The relationship is there. The confidence to expand it isn't — yet.

"I can get a meeting with any local business in this market. What I couldn't do was answer the second question after 'do you do digital too?'"Sales Director · Outdoor media company

44i Digital removes the uncertainty — from first conversation to close. We help you spot the opportunity already sitting inside your client base, prepare the pitch with presentations and pricing built for you, and close together by joining sales meetings whenever it helps. Instead of selling a single billboard campaign, you're solving broader marketing challenges and capturing a larger share of the budget.

You focus on relationships and selling solutions. We handle strategy, fulfillment, reporting, optimization, and account management — all delivered under your brand, a seamless experience for your advertisers.

Your own digital agency, built for you.

A custom agency website for your market that promotes your core medium and lets you sell digital as a standalone business — designed, built, and hosted by us under your brand.

How the white label model works

What white label looks like for out-of-home.

Six steps. The advertiser sees one brand: yours.

  1. Your rep audits.

    Fourge Insights shows the advertiser where their digital foundation is failing — under your brand, with your rep presenting. The recommendation writes itself from there.

  2. Your rep presents the plan.

    Alongside the billboard, a full digital package built under your brand, on your proposal template.

  3. The advertiser says yes.

    They sign with your company. They pay your company. The account belongs to you.

  4. 44i Digital builds & runs it.

    We launch, optimize, and manage every campaign — completely invisibly. Sioux Falls, every time.

  5. Your rep delivers reports.

    Monthly reporting branded with your logo. Your rep walks the advertiser through it. We don't appear anywhere.

  6. The advertiser never knows.

    They think you have a full digital team in-house. You do — it's just on our payroll.

Traditional media buying and consultation.

Need broadcast, print, or out-of-home placed alongside the digital? Our buyers handle it under your brand at a flat consultation rate, so your client gets one integrated plan and one point of contact — you.

Common OOH questions

What outdoor companies ask us.

No. We provide the training, support, and fulfillment necessary to confidently offer digital marketing services from day one.

Absolutely. Many partners create integrated campaigns that combine outdoor advertising with digital solutions for greater impact and bigger budgets.

Only when your team asks — and then, yes, on any call. For your largest accounts we assign a Senior Digital Strategist to run the digital portion alongside your rep, under your brand. Most partners lean on this in the first quarter and rarely by the third.

Our team handles the execution and ongoing management of digital campaigns while your company remains the face of the relationship.

Yes. Unlike many traditional advertising products, digital marketing services often generate predictable monthly recurring revenue that grows over time.

The full stack: paid search, paid social, programmatic display and video, streaming TV and premium streaming (Hulu, YouTube TV, Prime Video, Netflix), streaming audio, geofencing, CRM and event targeting, SEO and AI search, web design, email, reputation management, Onsite Lead Gen, and in-house creative from ad design through video. Every campaign can report offline visits. You decide which solutions fit your market; we package and fulfill all of them under your brand.

$299 a month — the Partner Growth Program license. It covers your agency site, Fourge Insights for every seller, branded proposals and reporting, your dedicated team, weekly training, and Digital Certification; when 100% of your sellers are certified, it drops to $149. Media is priced wholesale: you sell at your market rate and we fulfill at wholesale. The margin in between is yours, and because digital recurs monthly, it compounds rather than resetting with each campaign.

A short ramp of a few weeks. We set up your branded templates and tools, train your sales team, and stand a dedicated fulfillment team behind them — no digital background required.

A live, branded dashboard plus a plain-language monthly summary. It's built for renewal conversations, tying spend to the leads and outcomes a local business actually cares about.

No. After the initial ramp the partnership runs month to month. We'd rather keep you with results than hold you to a multi-year agreement.

Yes, whenever your AE asks. For your largest accounts, we assign a Senior Digital Strategist to run the digital portion of the meeting alongside your AE, under your brand. Most partners use this heavily in the first quarter and rarely by the third, which is the point.

Book a demo — expand beyond the billboard →
Ready when you are.

Let's talk about your market.

One free 30-minute call. No commitment. No hard sell. Just a real conversation about what's possible.

  • Checkmark A live Fourge Insights audit on one of your actual advertisers — see what your AEs would walk in with
  • Checkmark A preview of your agency site, customized to your market
  • Checkmark Backed by our revenue guarantee — risk is on us
605.271.7321 Or just call. A real person will answer.

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