Your advertisers need digital. Your team needs confidence.
Your sellers are some of the best closers in the country — they just haven't been given a digital playbook that respects how they already sell. That's what we built. White label digital, structured sales training, and a certification program your AEs actually want to earn.
Book a demo — let's talk about your market →
Your best sellers are leaving digital revenue on the table.
If you run a broadcast group, you already know this — you just haven't said it out loud. Your top three AEs probably bill seven figures a year on traditional. They have relationships that go back two decades. They're the reason your local advertisers stay loyal even as their kids tell them to spend on Meta.
And they almost never lead a conversation with digital. Not because they don't believe in it. Because nobody has ever taught them how to sell it in a way that fits how they already sell. They were handed a one-pager and a quota and told to "include digital in every pitch." They tried. The conversations got awkward. The client asked a question they couldn't answer. They went back to selling what works.
The 44i Digital model fixes this from both sides. The structured weekly training program gives your AEs the language, the proof points, and the talking-tracks to lead with digital — without abandoning the relationship-first selling style that made them great in the first place. Digital Certification gives them something tangible they can use in client meetings. The full-service fulfillment means they sell it, we deliver it, the client sees only your brand.
Within a quarter, the conversation shifts. Your AEs stop avoiding digital and start opening with it. Within two quarters, digital revenue stops being something you wish was bigger and starts being something your CFO points to in the board meeting.
What white label looks like for broadcast.
Six steps. The client sees one brand: yours.
Your AE audits.
Fourge Insights shows the advertiser where their digital foundation is failing — under your brand, with your AE presenting. The recommendation writes itself from there.
Your AE presents the plan.
A digital package built under your brand, on your proposal template, with your AE leading the meeting.
The client says yes.
They sign with your station. They write the check to your station. Their account belongs to your station.
44i Digital builds & runs it.
We launch, optimize, and manage every campaign — completely invisibly. Sioux Falls, every time.
Your AE delivers reports.
Monthly reporting branded with your logo. Your AE walks the client through it. We don't appear anywhere.
The client never knows.
They think you have a full digital team in-house. You do — it's just on our payroll.
Questions from broadcast partners
What broadcast GMs ask us.
Yes — and faster than you'd guess. Our partners' AEs who have been selling broadcast for 15+ years are typically leading client conversations with digital options by month three of the training program. The reason it works is Fourge Insights: instead of asking a 20-year broadcast seller to explain programmatic, we hand them a report about the client's own business and let them ask questions. Weekly live training, seminars in your market, and Digital Certification give them something credible to put in front of clients — and it's the reason we can guarantee the result.
No. We don't ask you to abandon any existing campaigns, platforms, or partnerships. The most common path for broadcast partners is to keep your current digital running on its current rails, and route net-new digital revenue through 44i Digital. As the new channel scales — and it always does — most partners eventually migrate the legacy work over. But that's your call, on your timeline.
Faster than you'd expect. Setup typically takes 2–3 weeks: your agency site built and launched, branded proposal templates, reporting dashboards configured for your market, your AEs in the weekly training cadence, and a kickoff seminar in your building. Most partners are actively pitching new digital business by week three. The first revenue lands the same quarter the partnership begins, almost without exception.
Both. We have partners that range from single-station owner-operators in market #180 to multi-market clusters with 15+ stations. The model scales down without losing economics, and it scales up without losing the dedicated-team feel. If you have one AE or fifty, we have a partnership shape that fits.
$299 a month for the Partner Growth Program license — your agency site, Fourge Insights, your dedicated team, training, and Digital Certification, all included, with nothing stacked on top. When every AE is certified, it drops to $149. You sell the digital at your market rate; we fulfill at a wholesale rate, and you keep the margin in between. Most broadcast partners run healthy double-digit margins on digital, and because it's recurring, that revenue compounds month over month instead of resetting every flight like spot inventory does.
The full stack: paid search, paid social, programmatic display and video, streaming TV and premium streaming (Hulu, YouTube TV, Prime Video, Netflix), streaming audio, geofencing, CRM and event targeting, SEO and AI search, web design, email, reputation management, Onsite Lead Gen, and in-house creative from ad design through video. Every campaign can report offline visits. Your AEs don't need to learn the mechanics of any of them — we package them into a handful of clear, named solutions they can pitch in plain English. As your market matures, we add products to the menu so there's always a reason to go back to the client.
We do — entirely. Strategy, build, launch, optimization, and reporting all run through our white-label team. Your AE owns the relationship; we own the work. They never have to log into an ad platform or answer a technical question they can't field — we join any client call your AE requests, and for your largest accounts we bring a Senior Digital Strategist to run the digital portion alongside them.
Yes, whenever your AE asks. For your largest accounts, we assign a Senior Digital Strategist to run the digital portion of the meeting alongside your AE, under your brand. Most partners use this heavily in the first quarter and rarely by the third, which is the point.
Completely. Proposals, dashboards, reports, and client communication all carry your call letters and your logo. To the advertiser, the digital comes from your station — the same trusted name that's run their spots for years. 44i Digital stays invisible by design.
No multi-year lock-in. The partnership runs month to month after a short initial ramp, because we'd rather earn the renewal with results than hold you to paper. Partners stay because the revenue is real, not because they're stuck. This is our agreement with your station; the terms you set with your advertisers are yours.
Every advertiser gets a live, branded dashboard plus a plain-language monthly summary your AE can walk them through. The reporting is built for renewal conversations — it ties spend to leads and outcomes the business owner actually cares about, not vanity metrics that impress nobody at budget time.
Let's talk about your market.
One free 30-minute call. No commitment. No hard sell. Just a real conversation about what's possible.
-
A live Fourge Insights audit on one of your actual advertisers — see what your AEs would walk in with
-
A preview of your agency site, customized to your market
-
Backed by our revenue guarantee — risk is on us
Book Your Free Demo
Response within one business hour. Mon-Fri, 8a-5p CT.