Fourge Insights: the digital audit behind every 44i program

What is Fourge Insights?

Fourge Insights is a proprietary digital audit, branded to your company, that shows a local advertiser exactly how their business appears online and where they're losing customers. Your AE presents it in the first meeting — a diagnosis of the advertiser's own business, under your brand, with your AE's name on the cover.

It's the reason our partners' sellers open with digital instead of avoiding it: they're not selling, they're showing. The advertiser sees their own website, their own reviews, and their own search results — and the conversation writes itself from there.

What does Fourge Insights measure?

• Search and AI visibility — how the business appears in Google and in AI answers
• Website performance and conversion — speed, mobile, accessibility, lead capture
• Listings and reputation — consistency across directories, review volume and response
• Paid presence — where current spend is running and where it's leaking
• Competitive position — how the business compares to the advertisers it names as competitors

How does an AE use it?

Three steps: the AE enters the advertiser; Fourge Insights returns a branded report; the AE presents findings and asks questions. No ad-platform login. No technical explanation required. The recommendation follows the foundation-up model — fix what the audit found first, then build the campaigns on top of a working foundation.

Why does the audit come first?

Roof-first programs drive clicks. Foundation-up programs drive revenue. The audit is what makes the foundation visible — and it's what turns a 20-year relationship seller into a credible digital advisor, because they're asking questions about a report on the client's own business instead of explaining programmatic mechanics.

Is Fourge Insights included in the license?

Yes. Unlimited audits for every AE are included in the $299 Partner Growth Program license. Learning to run and present it is the first module of Digital Certification, because it's the first thing your sellers will use in a client meeting.

See a sample

Want to see what your AEs would walk in with? Request a redacted sample report and we'll send it over.